The Valanga di Vita Company, Inc.,
Where did this name come from?
The original name was much different, a name designed to blend in and be forgotten:
the "double U" Company which could also be confused with the letter W or the word you.
However, when the paperwork was filed it was repeatedly rejected.
A paperwork agent was hired, who insisted that "the double U company" was too common
It seems that Pier Giorgio Frassati wanted to step out front and wave his banner all over the place, which he did.
The purpose and mission of this company was to shelter its members from violence.
However that purpose was not well received,and so, that purpose was omitted from the official mission statement, which instead references an educational project.