Charities are highly scrutinized by government agencies due to certain privileges accorded to these entitites and the name must be unique.
The founding members of the company had no idea how to run a company, much less what to call the company.
Various suggestions had been rejected.
By chance a book was in view on a coffee table with the title, Pier Giorgio Frassati, Una Valanga di Vita.
The title was suggested to the Secretary of State on a whim, and it was accepted.
Thus did Pier Giorgio generously lend his university nickname to the company.
Get to know the little prankster who hijacked the corporations' title for his own designs.