When we say, V is not for Vendetta, V is for valanga, The very first question a lot of people ask is, what is a valanga di vita?
the answer is, Pier Giorgio Frassati, and at that point people ask, who is Pier Giorgio Frassati?
Pier Giorgio went to the ghetto university by his own choice, whereas the founder of the Valanga was thrown into Ghetto university .
However it seems Pier Giorgio wished to claim the company for his own.
In fact, while the company initially attempted to be inconspicuous with a name like triple, G, Giorgio made it stand out as if to say, I WANT this to be known! Be not afraid, little flock...for it has pleased your Heavenly father to GIVE you paradise.